How Valui Ventures automated 95% of their outbound and scaled outreach 100x.

Matt Peterman has spent 20 years investing, one IPO, $200M+ raised. The hands-on outreach support he was giving his portfolio capped at 10 leads a day. We now run outbound for Valui Ventures and its portfolio startups at 100x scale, same personal touch, with a path to 1000x as we systematize product-market fit and market testing across the fund.

100x

Outreach capacity scaled

95%

Outbound process automated

10 → 1000

Leads per day, same personal touch

"Viralnetix automated 95% of our outbound process and scaled our outreach capacity by 100x."

Matt Peterman, Investor @ Valui Ventures

Matt's investing track record

20 years

Investing experience across operating, advising and capital roles.

$200M+

Raised across his portfolio, with one successful IPO on the record.

When an investor with this track record runs his own outbound, he isn't easily impressed. That's why the 100x number matters.

The challenge

Personal outreach that worked, but capped at 10 a day.

Matt Peterman runs Valui Ventures, where part of the job is helping his portfolio startups go to market. He'd been doing it the way most investors do, hands-on and manually. Lead research, tailored emails, peer-to-peer outreach, the kind of personal touch that earns a reply. The problem was the math. 20 to 40 minutes per lead. 10 to 15 leads a day, ceiling per startup. Matt was the bottleneck across the whole portfolio.

The approach

He did it manually. We do it automatically, at scale, same personal touch.

We replicate exactly the support Matt was giving manually, the same personalization standard, the same peer-to-peer style, and run it as an engine across every Valui Ventures portfolio startup at once. Same touch, 100x the rate, running in parallel instead of one startup at a time. The engine becomes a system for testing product-market fit, validating new markets, and finding the right buyers before any portfolio company commits real capital to scaling. 100x today, 1000x within reach.

"These are the years of AI agents and Viralnetix really understands how to orchestrate that. If somebody thinks it's an easy job to orchestrate several tools and agents in a way that actually works, you'll have a hard time without having somebody who has run the process several times."

Matt Peterman

Investor @ Valui Ventures

The results

From 10 leads a day to 1,000, with the same personal touch.

The engine doesn't replace Matt's hands-on style. We replicate it at scale across the whole Valui Ventures portfolio, so Matt stays the trusted partner for every startup and the engine runs underneath.

→
100x outreach capacity scaled, from 10 leads a day to 1,000, same personal touch, same response rate.
→
95% of the process automated, Matt focuses on conversations, not prep.
→
A systematic way to test product-market fit and validate new markets across portfolio startups, before any of them commits real capital to scaling.

"You're responsive, which means if I need something, you respond in five minutes. And you understand the industry. What we are sometimes lacking is understanding the domain knowledge of the client. You bring both."

Matt Peterman

Investor @ Valui Ventures

The playbook

The same playbook works for any investor or fund running their own outreach.

If you're an investor, fund partner, or advisor running outreach in spare hours, this works. We replicate what you're already doing manually, scale it 100x today, with a path to 1000x as the engine becomes a system for testing product-market fit and validating markets across your portfolio. You stay the face of the relationship. We run everything underneath.

Book a GTM Strategy Call and we'll show you what 100x outreach capacity looks like in your specific context.

Watch the interview

Matt and Danilo on what changed.

A short sit-down with Matt Peterman (Investor, Valui Ventures) and Danilo Prelevikj (Co-founder, Viralnetix). What manual outreach looked like, what the engine replaces, and where 1000x is heading.